Design
of a document or Web site reaches far beyond the graphics.
The content, or wording, contains the information the reader
is looking for. The content must work with the graphical design.
It should not overpower the effects of the graphics, nor get
lost in them. A good balance between them leads to a pleasurable
experience for the reader.
A
professional content design works naturally with the reader's
eye movements to pull the reader to and through the information.
The presentation format, such as print versus online, dictates
how the eyes read. The content must conform to the differences.
The
knowledge and experience of a content designer assures that
the wording is presented in a clean, easily readable way.
Even the history of fonts is a key factor. The designer relies
on the information itself to draft the layout. The white space,
margins, illustrations, fonts, sizing, and an artistic eye
also contribute.
Why
hire a content designer?
A professional content designer:
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Assures
complex content is presented in a controlled and readable
format. |
 |
|
Gives
content a good appearance. |
|
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Designs
a layout that matches content with illustrations. |
|
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Helps
pull the reader to the information sought. |
|
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Helps
push the reader through the information. |
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