Copyright Text
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| Writing
Services |
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| Writing
Services Include: |
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Business
Communications |
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Marketing
Copy |
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Public
Relations |
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Web
Site Content |
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Documentation |
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Writing
is the process of producing communication with words. However,
the ultimate product takes many forms. The audience and purpose
for the communication determine the slant, style, and presentation
of the words. Types of writing include business
communications, marketing/public relations
copy, Web site content, and documentation.
Why
hire a writer?
A professional writer:
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Analyzes audience and communication needs. |
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Identifies
redundant information. |
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Selects
appropriate language for purpose and audience. |
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Selects
appropriate document style for purpose and audience. |
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Identifies
key words and terms for the project. |
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Composes
content based on communication needs. |
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Assures
is displayed for best readability in selected format. |
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Strives,
or is driven to get it right. |
Business
Communications
Business
communications are the everyday part of doing business.
They are considered internal or business-to-business.
The message is straightforward and simple.
They
include:
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Letters |
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Agendas |
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Meeting
Minutes |
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Pproject
Outlines |
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More |
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Marketing/Public
Relations
Marketing/Public
Relations copy includes both internal and external communications.
They convey a positive and informative message about the organization.
From a simple coupon to a full public awareness campaign,
it is more than just saying, here we are. The underlying
message tells why we are here and why the reader
should care.
Marketing
strategy 101: You are not selling the drill, you are
selling the hole the drill will make.
They
include:
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Press
Releases |
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Case
Studies |
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Internal
Announcements |
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Newsletters |
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More |
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Web
Site Content
Web
sites are one more way to get your message out. Its far
reach and the ease for your reader to quickly click away, and
possibly never return, demand powerful communication.
A
Site Has Less Than 10 Seconds to Answer 2 Questions
1. What will this site do for me?
2. What does this site want me to do?
Successful
Web sites:
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Use
the organization's message to meet the visitor's needs. |
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Offer
content that is chunked into logical layout to accomodate
the visitor's needs for comprehension and information. |
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Encourage
the visitor to stay and gather information. |
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Relax
the visitor to help extend interaction time with the site
through graphics and adherence to usability standards.
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Lead
the visitor to functions and features. |
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Documentation
Documentation
includes many forms of precise information. It documents existing
processes or defines business rules, risks, and work flow for
new projects. Early project milestones include the Analysis
and Design documentation.
Analysis
and Design documentation:
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Uses
a client-centric discovery process that identifies
and addresses key issues to promote a single strategic
direction and consistency of purpose. |
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Analyzes
the impact on the intended audience and resulting attitudes
toward the information, which drives the design
of key elements, overall style and media tool selection.
The audience and purpose also define the document design,
including the layout, charts, graphs and symbols. |
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Reflects
the recommendations of Subject Matter Experts (SME's)
on content development. |
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Stabalizes
only after completion of a predefined approval process. |
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Includes a decision to approve in ongoing stages,
on individual segments or in its entirety is determined
by deadline and resource constraints. |
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